ASI was proud to be awarded the contract to execute the turnkey fit out works for Meraas Holding's La Mer, Jumeirah Open Beach Retail. The development will spread across 9.5 million square feet of existing and reclaimed land. Comprising four distinct zones – the beach, a leisure and entertainment hub, North Island, and South Island – ‘La Mer’ will feature commercial, leisure, residential and hospitality components. We are excited about playing a vital role in the development of this unique beachfront concept as well as working alongside the main contractor, Al Futtaim Carillion. This mega project is currently nearing completion.
Client: Meraas Holding
Consultant: Al Futtaim Carillion
Scope of work: Main Fit Out Works